Herb Lubalin (1918–1981) worked at Reiss Advertising and Sudler & Hennessey before starting his own firm. He designed logos and magazines, including Eros, Fact, and Avant Garde. An AIGA medalist, he spent the later part of his career working on U&lc. His archives are held at the Herb Lubalin Study Center at Cooper Union. Learn more about him here. Learn more about his types here.
Lubalin Graph
ITC Avant Garde